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Why Isn’t Corporate Responsibility Your Main Employee Engagement Strategy?

Shock the Monkey

CSR has to advance its methods. It’s painful so many people find out about their company’s CSR efforts when they open an email or hear a speech announcing, “We’ve chosen something great for you!” Really?

Where do employees live? In the community. They’re invested. Ask them what they care about!

We have so many tools now where people can express and connect over what they wish to see advance in the world. Yet, at work we’re still told how to engage? It really doesn’t pass the logic test.

Unless your CSR is just PR. In that case, a whole generation is about to call BS.

Posted on May 28, 2014 in CSR, Employee Engagement

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Response (1)

  1. Gabriel
    January 28, 2015 at 7:22 pm · Reply

    Unless your work is your primary CSR and thus you’re work is your main engagement strategy, then there is an entire generation who’s about to call BS. Bolt on CSR, while you’re primary work falls short of being a net contribution to the world, is still icing on mud. Sure, I’d like to pick the icing, but actually, I’d also prefer to decorate something I want to serve.

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