Category Archive for: CSR

Seize Corporate Social “Opportunity”

Employee and Consumer sentiment is running ahead of what current CSR models are designed to deliver. Now is the time to innovate, not iterate. There’s a huge market of talent and customers looking for companies of all sizes to step up. How Compelling Is “Responsibility” After All? Didn’t we hear that term constantly as we…

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Lessons from a Corporate Idealist

After reading Christine Bader’s book, “The Evolution of a Corporate Idealist” this summer, it was a great thrill to hear her in person at Emory University last week. I won’t give away the book, but Christine  (@christinebader) has fantastic front-line insights on the people, pressures, and stakeholders involved in navigating a company to do what…

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Why Isn’t Corporate Responsibility Your Main Employee Engagement Strategy?

CSR has to advance its methods. It’s painful so many people find out about their company’s CSR efforts when they open an email or hear a speech announcing, “We’ve chosen something great for you!” Really? Where do employees live? In the community. They’re invested. Ask them what they care about! We have so many tools…

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Employees – the Most Authentic Campaign You’ll Ever Have

I was in a conversation recently, and so much of the talk was CSR as an external-facing effort, i.e. brand positioning, impressions, etc. Interesting. Where do employees live? In the community. At times, literally next door to customers. Does your CSR strategy acknowledge that? 92% of US customers in recent Havas Media research stated they…

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The Conscious Consumer Meets the Conscious Employee

Meaning is on the move. Customers are not only vetting their purchases with how a company performs socially, so are employees. Increasingly, they decide whether to join or remain at companies that reflect their values. How might companies respond?

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