Seize Corporate Social “Opportunity”

Employee and Consumer sentiment is running ahead of what current CSR models are designed to deliver. Now is the time to innovate, not iterate. There’s a huge market of talent and customers looking for companies of all sizes to step up. How Compelling Is “Responsibility” After All? Didn’t we hear that term constantly as we…

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Employee Engagement Is Not a Business Issue

Hang on. I don’t mean companies don’t feel the effects of engagement. I just mean it’s a human issue – before it’s anything else. Business is easily the most incentivized place to address engagement since it costs them $450-$550 Billion annually (Gallup), but trust me, we all pay a price. No one spends 8 hours…

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Every Company Already Has A Hidden Innovation Department

It’s paid for. It’s extremely insightful. It’s right under your nose, but typically untapped. It’s your new hires and the onboarding process. Unfortunately, most companies miss this opportunity because this season in the workplace is largely defined by talking, not listening. Companies want to cram content and training down their throats as quickly as possible…

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Lessons from a Corporate Idealist

After reading Christine Bader’s book, “The Evolution of a Corporate Idealist” this summer, it was a great thrill to hear her in person at Emory University last week. I won’t give away the book, but Christine  (@christinebader) has fantastic front-line insights on the people, pressures, and stakeholders involved in navigating a company to do what…

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Social Innovation Summit 2014 – New York City

Attended our second Social Innovation Summit (SIS) last week. Love this crowd. This is where you see how the social good movement is leading to actual changes in the business world. It’s exciting folks! Make it to one if you can. Below are some of our favorite thoughts and soundbites from the conference: “You can’t…

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Why Isn’t Corporate Responsibility Your Main Employee Engagement Strategy?

CSR has to advance its methods. It’s painful so many people find out about their company’s CSR efforts when they open an email or hear a speech announcing, “We’ve chosen something great for you!” Really? Where do employees live? In the community. They’re invested. Ask them what they care about! We have so many tools…

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Employee Engagement – Does It Really Matter?

“Employees most committed to their organizations put in 57% more effort and are 87% less likely to resign than employees who consider themselves disengaged.” The Corporate Executive Board Some points to ponder on those stats: 57% more effort – According to Gallup, 70% of the workforce is some level of disengaged. – Your office is…

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Employees – the Most Authentic Campaign You’ll Ever Have

I was in a conversation recently, and so much of the talk was CSR as an external-facing effort, i.e. brand positioning, impressions, etc. Interesting. Where do employees live? In the community. At times, literally next door to customers. Does your CSR strategy acknowledge that? 92% of US customers in recent Havas Media research stated they…

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Trust Attracts

Most large companies design policies around the lowest common denominator of employee behavior and protect against what they “could” do. Looking at the landscape, the defensiveness seems to be a self-reinforcing philosophy. It’s exactly the behavior they’re getting. Management often operates between polarities. Maybe you’ve been burned a few times. Has the pendulum swung too…

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The Conscious Consumer Meets the Conscious Employee

Meaning is on the move. Customers are not only vetting their purchases with how a company performs socially, so are employees. Increasingly, they decide whether to join or remain at companies that reflect their values. How might companies respond?

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